11 Phrases for Asking for a Price in a Store
Knowing how to ask about prices confidently is essential for any shopping trip. Mastering these 11 phrases for asking for a price in a store will help you communicate clearly and politely with shop assistants. Whether you’re browsing a market or a boutique, these expressions will make your shopping experience smoother.
Common Phrases for Asking for a Price in a Store
Direct & Simple Questions
- How much is this? The most common and direct way to ask about an item’s price. How much is this coffee mug?
- How much does this cost? A slightly more formal alternative to “How much is this?” How much does this beautiful scarf cost?
- What’s the price of this? Another clear and straightforward way to inquire about cost. What’s the price of this notebook?
- Could you tell me the price of this item? A polite and specific question, great for more formal stores. Could you tell me the price of this item in the display case?
Polite & Indirect Questions
- Could I ask how much this is? A very polite and gentle way to ask about the price. Excuse me, could I ask how much this is?
- Do you have the price for this? Useful when the price tag is missing or not visible. Do you have the price for this shirt? I can’t find the tag.
- I was wondering how much this costs. A soft and indirect way to ask, showing hesitation or politeness. I was wondering how much this necklace costs.
Asking About Multiple Items & Discounts
- How much are these? Use this when asking about the price of multiple items. How much are these apples per kilogram?
- Is this on sale? A direct question to find out if an item has a discounted price. This dress is lovely. Is this on sale?
- Do you have any discounts on this? A more general way to ask if a lower price is available. I’m very interested in this bag. Do you have any discounts on this?
- What’s the best price you can offer? A common question in markets or situations where bargaining is expected. I like this leather wallet. What’s the best price you can offer?
Real-Life Dialogues
Customer: Excuse me, how much is this blue sweater?
Shop Assistant: That one is $45. It’s very soft!
Customer: Great. And is this on sale?
Shop Assistant: Yes, it’s actually 20% off this week.
Customer: Hello. I was wondering how much this wooden chair costs. I don’t see a price.
Shop Assistant: Let me check for you… That chair is $120.
Customer: Thank you. Do you have any discounts on furniture?
Quick Tips: Choosing the Right Phrase
| Situation | Recommended Expression | Why? |
|---|---|---|
| A busy supermarket | How much is this? | It’s quick, direct, and perfectly polite for a fast-paced environment. |
| A high-end boutique | Could I ask how much this is? | It sounds more polite and respectful, fitting for a formal setting. |
| A street market | What’s the best price you can offer? | It’s the standard way to initiate friendly bargaining where it’s culturally accepted. |
Practice Tip
Next time you go shopping, try using a new phrase from this list instead of your usual one. It’s a great way to build confidence!
Why This Matters
- Saves You Money: Asking the right questions helps you find the best deals and understand pricing.
- Builds Confidence: Knowing these 11 phrases for asking for a price in a store makes you feel more comfortable and in control while shopping.
- Prevents Misunderstandings: Clear communication ensures you know the exact cost before you decide to buy something.
Don’t be shy to use these phrases on your next shopping trip. The more you practice these 11 phrases for asking for a price in a store, the more natural and confident you will sound. Happy learning! 😊

